Regulation and Audience collator
Regulator-OFCOM
Audience collector-RAJAR
RAJAR
RAJAR for radio joint audience research and is the official body anchorage of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio centre on behalf of the commercial centre.
PSB
Their aim is to-
1. Have distinctive, high quality programmes.
2. Reflect the diversity of Britain.
3.Inform the public.
Don't confuse this with the BBC Remit
BBC Remit-
To enrich peoples lives with programmes and services that inform, educate and entertain.
'To reflect the UK, its culture and values to the world'.
Answer these exam style questions:
Audience collector-RAJAR
RAJAR
RAJAR for radio joint audience research and is the official body anchorage of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio centre on behalf of the commercial centre.
PSB
- Organisations within the media industries produce content with the aim of making money from our consumption-ITV, Channel 4.
- Exceptions to this would be public service broadcasting like the BBC.
- A PSB television or radio broadcasting that has to meet requirements set by OFCOM, the regulator for TV and radio.
Their aim is to-
1. Have distinctive, high quality programmes.
2. Reflect the diversity of Britain.
3.Inform the public.
Don't confuse this with the BBC Remit
BBC Remit-
To enrich peoples lives with programmes and services that inform, educate and entertain.
'To reflect the UK, its culture and values to the world'.
Answer these exam style questions:
šIdentify who
collects audience data for radio in the UK (1)
RAJAR
How does Radio 1 livelong meet the PSB requirements? (5)
They do this by first having a diverse cast to reflect the diversity of Britain. For example, Sam smith is a homosexual male, therefore it shows diversity within Radio 1 as they are including different types of people. As well as that it informs the public by interviewing the artists and so they get an insight of the background of the artist. It is distinctive and a high quality programme by it having all different content which makes it more entertaining.
šExplain
how the Radio One 1 live lounge is
a benefit to artists and audiences (5)
The live lounge benefits the artist due to fans of the live lounge listening in and ,liking their music and therefore becoming a fan of them. As well as that, as audeinces we can find new artists to listen to due to the live lounge and enjoy listening to new music.
šExplain
how
and why producers of radio programmes are obligated to fulfil their remit.
Refer to the Radio 1 Live Lounge to support your answer.
(10)
The producers of radio programmes are obligated to fulfil their remit to appeal to a mass target audience so the station is for everyone not just a neesh group, in order to make everyone feel included, as this shows the diversity of britain by showing all the different culture. As well as that, it informs the public by sometimes interviewing the artist, such as in BBC live lounge. They do this to inform us as viewers their lives behind the fame and so we can identify with them and warm to them as artists more. By it having distinctive high quality programming to make it more enteratining for us as viewers, we enjoy watching the live lounge and will listen to it reguarly.
The producers of radio programmes are obligated to fulfil their remit to appeal to a mass target audience so the station is for everyone not just a neesh group, in order to make everyone feel included, as this shows the diversity of britain by showing all the different culture. As well as that, it informs the public by sometimes interviewing the artist, such as in BBC live lounge. They do this to inform us as viewers their lives behind the fame and so we can identify with them and warm to them as artists more. By it having distinctive high quality programming to make it more enteratining for us as viewers, we enjoy watching the live lounge and will listen to it reguarly.
šExplain
how and why producers of radio programmes target different audiences. Refer
to the Radio 1 Live Lounge to support your answer. (10)
One way producers of radio programmes target different audiences, for example in BBC Live lounge is through having a diverse cast within the show. For example the main host of the show is black, while having a range of different culture within the acts. This is for the live lounge to appeal to a mass audience in order to receive greater views, due to everyone within britain being included and therefore identifying with the show due to it showing the diversity of britain. Another way the live lounge targets different audiences is through the different genres included within the show. For example, there is pop music and rock music. Although these two genres differ, there is variety within the show, and therefore although some acts appeal to a niche audience, the show as a whole is advertising these artists for a mass audience, so they can enjoy all the different types of music and discover new music.
One way producers of radio programmes target different audiences, for example in BBC Live lounge is through having a diverse cast within the show. For example the main host of the show is black, while having a range of different culture within the acts. This is for the live lounge to appeal to a mass audience in order to receive greater views, due to everyone within britain being included and therefore identifying with the show due to it showing the diversity of britain. Another way the live lounge targets different audiences is through the different genres included within the show. For example, there is pop music and rock music. Although these two genres differ, there is variety within the show, and therefore although some acts appeal to a niche audience, the show as a whole is advertising these artists for a mass audience, so they can enjoy all the different types of music and discover new music.
This needs completing please Sasha.
ReplyDeleteRefer to your individualised catch up sheet!
Miss C
1. 1/1
ReplyDelete2. 5/5 - An excellent answer, well done.
3. 3/5 - You could discuss the different platforms available to listeners and that the content is informative.
4. 7/10 - A nice response, however you'd need more for a 10 marker. SP - Niche
Also remember the REMIT is the promise of the media platform, in this sense Radio 1. Their remit is = is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
5. 8/10 - Good! I'd also touch very briefly on another example such as BBC Radio 4 as this is a different target audience.
Miss C