MOJO Magazine
- Mojo, is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation- they were the 1st generation to have disposable income post war. They were able to enjoy music, festivals and concerts.
- In terms of media industries, MOJO is a good example of diversification.
- It is a product with a clear audience address-enagaging the passion of music fans who consider themselves sophisticated-this is reflected in a consistent media language house style.
Demographics
G: 83.5% Male
R: White older men
A: 65.1% 39-55 (mostly older end)
C: 72% ABC1 UPPER CLASS
E: British
A niche, older predominately male audience
Loyal serious music fans
Loyal serious music fans
A good clear blog post - well done Sasha.
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