Intertextuality

Intertextuality 

Intertextuality- When media texts make reference to another pre existing text.

Identify 3 bands which are 'mocked' in the video.

Backstreet boys, brittany spears and Christina Aguilera.

Why was the video so popular with audiences? link to genre.

Its targeting people who grew up with those artists. The whole time, all he does is mock artists, its comical. There are fast pace cuts which keeps the audience engaged.

Why might it be good for institutions?

Might be better for the other institutions as they will go and watch the original version if they haven't already.

Item 1                                    Item 2

1964 Beatles on the Ed Sullivan Show.     Hey Ya-Outkast music video

Intertextuality- They are in a similar formation and on the same kind of stage and set up.The crowd go absolutely crazy, like the audience for the Beatles did live.

                                 

Massive Attack                         The verve 

'unfinished symphony'                  'Bittersweet symphony'  

Intertextuality- In unfitted symphony, it is set on the street and throughout the video she walks down the regular one way street singing past people, in Bittersweet symphony, they do the same, they set it down a street and through the video he was down a one way regular street singing past people.

Robbie williams                        James bond trailer for the

'millennium'                           world isn't enough. 

Intertextuality- They dress in the same way, a smart suit and are both seen as a ladies man. They both include cross cutting and are at the same fast pace. 

'I used to love you'                   Nothing compares 2u- Sinead O 

Gwen Sefarni                           Connor.

Intertextuality- Static camera, direct adress, one shot, dark background-close up. 

Mean girls                             Thank you next

Intertextuality- The quotes they use to describe regina George, they use in the thank you next video to describe Ariana who is playing Regina George. As well as that they use the burn book from the film and include it within the video when Ariana mentions her ex's.They use one of the cast members from mean girls, to star in the music video.