Magazine revenue
How are magazines funded commercially
Magazines receive revenue from:
How do they use different funding models to generate income?
How are magazines funded commercially
Magazines receive revenue from:
- circulation, how may copies they make (cover price for £5.50 for MOJO)
- advertising (in MOJO, mostly live or recorded, with some fashion advertising, appealing to the rock neesh genre)
- mass advertising
- cross promotion (when a company uses their platform to promote their platform)
- sponsored content and product placement, for example, 'MOJO listens to all its music on Roksan equipment'
How do they use different funding models to generate income?
- The print industry is suffering from falling advertising revenues and falling circulations as many of their audience go online.
- Their response has been to diversify as mush as possible-events are a good example of this- and to move magazines online.
- Sponsored content and product placement, for example, 'MOJO listens to all its music on ROKSAN equipment'
- events e.g vogue runs fashion events, GQ runs comedy events.
Globalisation- The process whereby institutions increasingly operate on a worldwide scale.
Funding
Bauer media is a german conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of globalisation.
In a reflection comment below please explain (with examples) how MOJO generates revenue? I.e, HOW does it make money? What are the different methods?
ReplyDeleteMiss C
Bauer media is a conglomerate, it owns different media platforms, such as Empire magazine and therefore can advertise MOJO magazine in the Empire and therefore gain more money, this is called cross promotion . As well as that, nowadays magazine publishing is in the hand of a few international companies, which is an example of globalisation meaning they will gain more subscribers due to it targeting people from around the world. As well as that MOJO consists of diversification by producing other platforms other than a hard copy of the magazine, for example online or as a radio station, earning more subscribers due to it appealing to a more mass audience rather than a neesh audience.
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