Mojo representations
Stereotypes and Change in gender roles
One stereotypical representation used is that rock music only appeals to predominately white males. This magazine conforms to this stereotype by including way more males then females within the article, as well as lack of ethnic groups as the magazine is predominantly white. I think this stereotype has been used to appeal to the niche readers in order to have loyal fans and more viewers as the stereotypical fans of this rock genre can identify with the magazine. The fact that they include an image of a women on the front cover conveys they don't want to alienate women completely, which is a countertop auto showmen are usually presented, as they are usually highly sexualised within the media or seen to be at home cooking, not usually on the cover of a rock magazine. Due to the picture of the women being smaller than the men featured could connote that men have more power within the genre and the fact that women barely feature in the spread shows women do not have a lot of influence over rock music at all.
LGBT
The LGBT are not usually featured as it is all about music not promoting homosexuality. As well as that, it is made to appeal to straight males, and so their will be lack of the LGBT as it may not appeal to the target readers. However MOJO does include some of the LGBT, for example Elton John. This reflects how society is becoming more accepting of a range of different people.
Celebrity culture
Within the rock genre, they do not care about how they look, they care about their passion for music and leaving fans feeling influenced by their music. This is shown through the artist not having full body shots and only close ups or mid shots. This is different to the pop genre where they are many focused on their image. As well as that, the articles are all about them and their music not any gossip unlike in pop artist articles. This is why this magazine is so popular, it is all about the culture of rock music.
Stereotypes and Change in gender roles
One stereotypical representation used is that rock music only appeals to predominately white males. This magazine conforms to this stereotype by including way more males then females within the article, as well as lack of ethnic groups as the magazine is predominantly white. I think this stereotype has been used to appeal to the niche readers in order to have loyal fans and more viewers as the stereotypical fans of this rock genre can identify with the magazine. The fact that they include an image of a women on the front cover conveys they don't want to alienate women completely, which is a countertop auto showmen are usually presented, as they are usually highly sexualised within the media or seen to be at home cooking, not usually on the cover of a rock magazine. Due to the picture of the women being smaller than the men featured could connote that men have more power within the genre and the fact that women barely feature in the spread shows women do not have a lot of influence over rock music at all.
LGBT
The LGBT are not usually featured as it is all about music not promoting homosexuality. As well as that, it is made to appeal to straight males, and so their will be lack of the LGBT as it may not appeal to the target readers. However MOJO does include some of the LGBT, for example Elton John. This reflects how society is becoming more accepting of a range of different people.
Celebrity culture
Within the rock genre, they do not care about how they look, they care about their passion for music and leaving fans feeling influenced by their music. This is shown through the artist not having full body shots and only close ups or mid shots. This is different to the pop genre where they are many focused on their image. As well as that, the articles are all about them and their music not any gossip unlike in pop artist articles. This is why this magazine is so popular, it is all about the culture of rock music.
Well done Sasha, a clear exploration of the different representations. Good understanding demonstrated.
ReplyDeleteMiss C